To understand the iPhone battery slowdown drama, we should check what happened on 2016. iPhone had significant problem of sudden death, or sudden running out of battery. Many iPhone users argued on this problem and Apple announced, “Battery replacement program for iPhone6S”.
Apple have updated iOS10.2.1. version to solve this issue. This was to solve the sudden running out of battery when the battery was being charged 30%. From this version, iPhone 6S users have never raised the issue of battery, until a new post of Reddit came out to the market.
The writer has replaced the new battery of iPhone6S and felt the device became fast. Actually, the benchmark test has been revealed as TRUE. Moreover, Geekbench have confirmed this post as TRUE. They have collected the CPU score by the version of iOS. They have found that from iOS 10.2.1, the performance became extremely slow after the iOS update. Some Samsung friendly South Korean press have begun to define this as “BIG Scandal in IT industry”.
As Apple explains, ” This is a feature that prevents a battery from suddenly being subjected to high power when it is in a certain state, and therefore prevents the ability of the battery to suddenly turn off when it is unable to keep up with the power it needs.
“Due to the nature of lithium ion batteries, when they are aging, they can sometimes be turned off and cannot withstand a sudden increase in power demand. This is not just Apple’s problem, it’s all of the lithium ion battery problem. What Apple has limited is its ” top speed ” limitation to keep it from turning off like this.
That’s what Apple is doing to limit the performance of older iPhones. We can easily accept the simple proposition, ” Apple is limiting the performance of older iPhones, ” but knowing the background, it’s not very hard to understand why Apple did that.
The battery issue is just minor issue. Some experts are saying that Apple should include the option, but Apple have been providing the “SIMPLE UI/UX” without the options. As the Apple’s philosophy have been “It just works”, not by tuning the OS itself by the users.
And the limiting performance was to solve the sudden death or sudden running out of battery. As the hardware of Lithium-ion battery had issue, the best option for Apple was to solve this with software. And they did this as Apple tried to solve the problem beneath the table.
One thing they have lost from customers including the fan of Apple, were the trust. And the trust has been collapsed due to its loss of transparency.
Let’s say a customer bought new iPhone instead of replacing the battery. Apple could make additional US$600 revenue from one customer who was the fan of Apple iPhone. Of course, this is the easiest way to maximize the revenue.
As the suing goes on the court shall decide whether “Apple did provide the sufficient information and rational for the customers’ decision making.” They did face similar problems before. But it was Mac, the laptop for maniac users. Now iPhone is not for Maniac users, it is universal product for all.